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Font crazy

It doesn’t matter if you’re an HR Software geek or someone who obsesses over the latest craze in graphic design – fonts are something that everyone has an opinion on, and when it comes to arguing about which is stylish and which isn’t, there isn’t a person with a computer who doesn’t get passionate from time to time.

One website which absolutely loves fonts as much as anyone could do – in an almost scary way, come to think of it – is Dafont. Click on the link and go there and you’ll see that what these people don’t know about fonts really isn’t worth considering, because…

Absolutely everything is there. And I do mean everything. You have all the basic fonts we all grew up with, and then you have all the amazing new fonts that people have come up with the last few years. And you know how people are with fonts…they love to make their own, and take all kinds of influence to create these impressive pieces.

…you have all the amazing new fonts that people have come up with the last few years…

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The importance of a logo

You would not expect the human resources department of a large company to operate without adequate human resource software, and this is because the software is vital for them to do their job properly. In just the same way, you cannot expect a marketing department to operate without having existing branding to work with. It is vital for the success of any marketing strategy that the branding on the campaign matches up with, and compliments the existing company branding and ethos. This is why it is so important to get the company logo correct in the first place.

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Become a Good Logo Designer

A logo designer is someone who designs the symbol that represents the business of their clients. A logo designer refers at the logos of competing companies as well other aspects of the client’s business to generate a unique logo suited for the business. With thousands of new companies emerging on a daily basis, demand for good logo designers is on rise. However, before you become a logo designer you need to be aware of the challenges that are involved in creating a unique logo. Given below are few tips on how to start your career as a graphic designer:

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Designers: working with a copywriter

There’s this idea floating about – near me, at least – that being a graphic designer is always a fun job. That the average day goes like this: you get up in your penthouse apartment and stumble downstairs. Not to worry about the mess, there is no mess – your cleaner has seen fit that everything is sorted. You leave for work half an hour late but not to worry, your boss isn’t angry when you arrive. This is graphic design! Then you settle at your desk with a luxury coffee brought to you by an intern and slowly but methodically work your way through the day on your brand-new Apple Mac computer.

Wrong. So wrong. Not to mention that but often my job involves working with copywriters too. This is not always the easy thing it should be.

ask them for design suggestions: this might seem ridiculous, seeing as it’s you job, but you’d be surprised how creative and good at placement some copywriters are

Here’s a run-down of what you need to do to work effectively with a copywriter.

1. Communication: let’s say, for example, that your contract is for Red Diesel Bristol . The company want some new leaflets designed which incorporate text about how they are better than their opponents, with illustrations that make them seem friendly and approachable. Now, in order to both be on the same page, you’ll need to discuss a lot: things like tone, colours to be used, and even the words and word placement. Miss anything out and you won’t be working as a team. And remember, it’s as much about the copy as it is the design. It’s not like one is more important than the other here.

2. Don’t expect a copywriter to come up with amazing copy instantly: they may be just words, but that doesn’t mean they come easily! And always bear in mind that you can’t get anywhere close to finishing until you have those words. That’s something that should never leave your mind.

3. Fill them in on your change of plans: the fact is, you’re a team, so if you’re not coming in one afternoon then you need to be polite and say so. Why? Because the entire project slows down when you’re not working together, and you’d be wise to remember that fact!

4. Don’t be afraid to ask them for design suggestions: this might seem ridiculous, seeing as it’s you job, but you’d be surprised how creative and good at placement some copywriters are. After all, it’s also their job to fit in with the designer’s wants and needs, right?

5. For more info about a different kind of copywriter who sometimes has to work with a designer — the SEO kind — see the video below!

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